Untold Stories
BRANDINGUntold Stories is a curator of luxury travel experiences that blend adventure and culture with rustic luxury. They aim to inspire and enable transformative journeys that connect people with nature, culture, and themselves, fostering a deep appreciation for the beauty of the world and a desire to protect it for future generations.
This project, crafted in collaboration with Walter and the Studio strives to capture this complex nuance of the brand in order to establish a cohesive tone, look and feel that is consistent across all customer touch points.
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ICON DESIGN
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ILLUSTRATION
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UI DESIGN
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LOGO DESIGN
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BRANDING | ICON DESIGN | ILLUSTRATION | UI DESIGN | LOGO DESIGN |
The brief
To create the brand for Untold Stories from the ground up: a curator of luxury travel experiences that blend adventure, culture, and rustic elegance. Designed to inspire deeply personal and transformative journeys.
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Untold Stories existed as an idea with a rich, layered philosophy, but lacked a defined identity. The challenge was to translate an abstract vision—balancing luxury with raw, immersive travel—into a clear, compelling brand that could resonate across audiences and touchpoints.
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The modern luxury traveller is seeking meaning over material; valuing authenticity, cultural depth, and emotional connection over traditional markers of indulgence.
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To build a brand that feels both refined and rooted. Capturing the tension between sophistication and wilderness through a cohesive system of voice, visuals, and experience that evokes discovery, intimacy, and introspection.
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In collaboration with Walter and the Studio, Untold Stories was shaped into a fully realised brand, complete with a distinct identity, tone of voice, and visual language, creating a consistent and immersive presence across all customer touchpoints.