Caratlane
VISUAL MERCHANDISINGCartalane is an omnichannel jewellery brand where my responsibilities included Spatial design research and auditing; Delivering spatial design adapts and solutions for new and revamp projects; Managing, designing and executing visual merchandising assets for the travelling exhibition- Road Show; Developing Visual Merchandising and spatial design standards based on the brand guidelines, usage logic and projected requirements; Designing and developing alternate Visual Merchandising strategies and assets for new store formats; and vendor coordination.
In addition, I was also given the opportunity to help design an alternate visual merchandising strategy for a signature store. This is a brief glimpse into the project.
Lead designers: Sharundeep Periasamy, Arundhati Mitra
Junior Designers: Soundharya Sivakumar, Spondona Chattopadhyay
SIGNATURE STORE DESIGN
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VISUAL MERCHANDISING
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DISPLAY CURATION
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SALES OPTIMISATION
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PROJECT MANAGEMENT
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SIGNATURE STORE DESIGN | VISUAL MERCHANDISING | DISPLAY CURATION | SALES OPTIMISATION | PROJECT MANAGEMENT |
The brief
To design an alternate store format and visual merchandising strategy for a signature retail location, tailored to the unique context of the site while delivering an elevated, location-specific customer experience.
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How can the brand’s signature retail language be adapted into a compact footprint while accommodating increased merchandise density and maintaining a premium, immersive shopping experience?
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A constrained retail footprint need not compromise brand experience—when spatial planning and merchandising are strategically integrated, compact environments can feel equally premium, intentional, and immersive.
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To create a bespoke visual merchandising and store design framework that reinterprets the existing brand language for a high-density retail format, balancing operational requirements with experiential storytelling unique to the location.
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Developed an alternate signature store concept that bridges core brand identity with location-specific spatial needs, optimising display density while preserving a refined and elevated customer journey.