Manzl Collective
ILLUSTRATIONManzl is a brand that aspires to transform worker housing in India. The Collective segment is designed to cater to mid budget shared living requirements. Here, unlike with Manzl Hostels, it was important to lead with a trendy, youthful energy. Bold, fashionable, and playful became the keys that drove illustrative decisions.
These illustrations, developed in collaboration with Walter and the Studio, are designed to capture the lifestyle that is specific to the Collective segment of the brand.
ILLUSTRATION
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LIFESTYLE
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COMMUNITY
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MURAL DESIGN
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CHARACTER DESIGN
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ILLUSTRATION | LIFESTYLE | COMMUNITY | MURAL DESIGN | CHARACTER DESIGN |
The brief
To create an illustration that captures Life at Manzl Collective. It needed to talk about community and the trendy, youthful ethos of the space.
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The illustration needed to speak to a community that was seeking youthful, reliable and consistent housing solutions. These illustrations therefore needed to be able to capture energy and joy while adhering to the brand’s minimal style.
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To create an illustration that could live in both a digital and physical space.
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A vibrant illustration that traces the various offerings of life at Manzl